Get out your wallets, you are going to want to snag the latest and greatest from SRxMM. Soul Regiment x Motivate Movement have been a driving force for over 10 years delivering high concept culture-driven messages through quality apparel. Taking their love of art, design and music among other things, they have established themselves as a voice for positive change in our society. Contrary to most brands out there, SRxMM have a solid foundation of humility and respect. Using this foundation, they transcend the levels of just being a “brand” and rise to the height of a movement. Which is exactly their mission. “Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you.” With all that being said, the execution of their message is where SRxMM shines. Check out the new summer collection below. And then head over to Fatlace in San Francisco to pickup your gear for the year!